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A spec commercial for M&M's® candy. But one like nothing M&M's® had ever made before.
In their very first project for Cambridge Place Media, David and Tom sought to accomplish three things: one, craft a video that would draw on the creative abilities of their talented friends; two, make it fun and evocative, a perfect fit for the product it marketed; and three, use the video to launch an interactive marketing event that would energize and engage people well beyond the bounds of the traditional 30-second ad spot — in this case, with the literal launch of hundreds of red balloons each carrying packages of M&M's® and ready to drop them to surprised and excited individuals across Cambridge, MA.
Flour Cafe 30 Second Spot
Play Video
Brooke from Philadelphia
Play Video
Karthika from DC
Play Video
M&Ms -- Make Someone's Day
Play Video
Louis' Pizzeria
Play Video
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