A spec commercial for M&M's® candy. But one like nothing M&M's® had ever made before.
In their very first project for Cambridge Place Media, David and Tom sought to accomplish three things: one, craft a video that would draw on the creative abilities of their talented friends; two, make it fun and evocative, a perfect fit for the product it marketed; and three, use the video to launch an interactive marketing event that would energize and engage people well beyond the bounds of the traditional 30-second ad spot — in this case, with the literal launch of hundreds of red balloons each carrying packages of M&M's® and ready to drop them to surprised and excited individuals across Cambridge, MA.
Helping A Small Business Grow
The ICAN Bucket and The FedEx Small Business Grant Contest
More than just storage with style, the ICAN Bucket has been community-oriented from the very beginning. And when founder Jorge Carrasco decided it was time for his San Jose company to grow, he reached out to Cambridge Place Media.
With David and Tom's help, Jorge captured ICAN's story and crafted it into a short video, sharing his small business' journey and mission with the same Bay Area community that fostered ICAN from the very start for the 2019 FedEx Small Business Grant Contest.
In tandem with the video, Cambridge Place Media helped redesign ICAN's website and manage the local company's social media presence to further engage community members and customers in ICAN's work as part of a larger campaign run over the course of the FedEx Grant Contest.
David and Tom are proud to have worked with Jorge, Vinny, Mark, and the rest of the ICAN Bucket team in helping make their small business' incredible work known and invite you to check out ICAN Buckets at icanbucket.com.