A spec commercial for M&M's® candy. But one like nothing M&M's® had ever made before.
In their very first project for Cambridge Place Media, David and Tom sought to accomplish three things: one, craft a video that would draw on the creative abilities of their talented friends; two, make it fun and evocative, a perfect fit for the product it marketed; and three, use the video to launch an interactive marketing event that would energize and engage people well beyond the bounds of the traditional 30-second ad spot — in this case, with the literal launch of hundreds of red balloons each carrying packages of M&M's® and ready to drop them to surprised and excited individuals across Cambridge, MA.
In Search of America with
As advertising rapidly evolves, transforming to meet the opportunity and needs of emerging digital media, it's easy to forget how effective good old fashioned word-of-mouth marketing can be.
But it is still the most powerful form of advertising. That's why, during the summer of 2018, David and Tom went on a month-long road trip with The Cheesecake Factory in search of great American success stories.
Traveling across the country, they met carpenters and painters, circus performers and micro-brewers, magicians and farmers — individuals who embodied the entrepreneurial spirit and commitment to craft that first inspired David M. Overton to found The Cheesecake Factory in 1972.
In over 16 cities, from St. Louis to Salt Lake, Des Moines to Denver, New York to Los Angeles, David and Tom shared the remarkable stories of these talented individuals in a series of interviews and short videos, part of a viral marketing campaign shared to social media.
