A spec commercial for M&M's® candy. But one like nothing M&M's® had ever made before.
In their very first project for Cambridge Place Media, David and Tom sought to accomplish three things: one, craft a video that would draw on the creative abilities of their talented friends; two, make it fun and evocative, a perfect fit for the product it marketed; and three, use the video to launch an interactive marketing event that would energize and engage people well beyond the bounds of the traditional 30-second ad spot — in this case, with the literal launch of hundreds of red balloons each carrying packages of M&M's® and ready to drop them to surprised and excited individuals across Cambridge, MA.
a d v e r t i s i n g w i t h
SHAKE SHACK
i n u n l i k e l y p l a c e s
Traditional marketing ideas are more effective if implemented creatively. By putting a billboard-style design on a historic landmark, the most photographed building in Harvard Square, Shake Shack was able to reach an estimated 750,000 viewers within the first month the billboard was on display.
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